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We have experienced Push Notifications with iOS (APNS) and Android (GCM) where a app user is sent a message. The user has full control to enable or disable Push Notifications.

So, What is Web Push Notifications or Browser Push?

Similar to What we know as Push Notifications, web applications/sites can send notifications to browser.

You may have noticed this.

Similar in mobile devices, the browser checks the user’s permission to allow Push Notifications for a site. Once the user has allowed Push Notifications, he will receive the notification from the mentioned web site when the browser is open even when he has not visited the site.

Chrome, Safari, Opera, and Firefox now support Web Push Notifications.

Why Web Push Notifications?

This is really useful if we want to send messages to users or the visitors of out web site and to notify them on events, promotions etc. specially for a e Commerce web site this is really useful when you can send notifications on new products, promotions, discounts etc.

Considering the cost of other notification services like Mobile devices, emails, SMS there is a cost for sending bulk messages to users and have to resort to third party services as well. this is browser supported feature and and compared to others Browser Push is fairly advantageous.

How It Works?

  1. The website first get the permission of the user to send Push Notifications. User can allow or decline the notifications.
  2. Once the user has allowed Push Notifications and become a subscriber, the user can be sent notification from the web site.

There are third party service that we can used to integrate this feature for our web sites as well.